Dave Keizur Graphic Design - Strong advertising results don't happen by accident!

Is Your Advertising Budget
Bleeding Money?

How To Avoid Having Your Advertising Results Look
Like A Train Wreck And Get The Results That You Want

  You can be a mega–giant corporation or a shoestring budget entrepreneur and it makes no
  difference at all. No matter how big you are, your advertising mistakes will kill your business.

  Most advertisers are under the mistaken impression that the ad copy is king — if their ad
  contains an undeniably compelling message, nobody will be able to resist it.

  Well, that's the theory, anyway. The trouble with it is this: If the copy doesn't get read, how can
   it be compelling?

  What makes a person read the ad while others have no trouble ignoring it? What is the barrier
  that must be breached to grab the attention of the reader? Once you get their attention, how do
  you hold it? The answers to these questions will greatly affect your advertising results.

Accidents Happen – But You Don't Want Your
Advertising Results Depending On One!

  Have you ever paid for advertising that should have worked, but didn’t? You know, you hired
  a well–respected copywriter to write the dynamite sales copy, packaged it nicely and did the
   market research so that you knew it was getting into the right hands.

   And then the results were poor to non–existent. It happens. Everyday, as a matter of fact.

  The sad truth is that the majority of advertising is only read by about 1.5% of the people or
   businesses targeted by advertisers, on average. Can you afford to target millions at a time?
  I can’t. That’s a hugely expensive undertaking!

  However, if you are one of the vast majority targeting a few hundred or a few thousand at a time,
   you must have results or you will shortly be out of business.

  You can have killer ad copy, the best product in the land and a customer service policy that beats
   everyone in the business. But, unless somebody pays attention to your advertising, no sale.

  This is a fact that you ignore at your own peril. So, how do you get people to pay attention to
   your advertising?

How do you get them to read that killer ad copy that you wrote or, more than likely,
paid dearly for a top–notch copywriter to write it up for you?
How do you figuratively grab them by the lapels and compel them to read every word —
almost against their will?
How do you get the results you are looking for?

What Do You Want Your Advertising To Accomplish?

  I’ve designed for companies that insisted that a layout had to look “just so.” They weren’t
  interested in the corrections that I wanted to make, so I wound up giving them two layouts —
  their concept and my concept. I’ll give you one guess which concept beat the other one flat
  when they were tested head–to–head.

  You only have one chance to make a first impression and the layout of your sales package,
   whatever form it may take, makes that first impression.

   Graphic design will make or break your advertising efforts. All too often pages lose their impact.

Dave Keizur Graphic Design
created a logo for my business
that was truly amazing. Due to
copyright laws, I am very limited
on how I market myself.

Dave created a unique logo that
clearly identified the product I
represent. It was striking, eye
appealing and far outreached
anything I would have ever been
able to visualize myself.

In fact, I am so impressed with
Dave's work that I am enlisting
his talents again to create the
graphics on a marketing flyer.

Dave Keizur Graphic Design gets
the job done right!

Lisa Hodgson,
Independent Consultant

They appear boring or hard to read because of poor
execution in the simplest of design details. Actually, they
look like it will take a lot of work to read everything.

Here’s a hint: your target audience isn’t interested in
working hard to make you a sale.

As I stated before, the most compelling ad copy created
is worthless if you can't get the customer's attention —
or hold it.

Basically, there are two types of graphic design. The
question to ask yourself is: What do you want your
advertising to accomplish? This determines what type
of designer you need.

The "studio" type of design is the kind you see on TV,
on billboards and in magazines and newspapers. The
designs are hip, contemporary and clever, making
people aware of a product or service without actually
asking them to buy it.

  Sometimes they're so cute and vague that you can't tell what they are selling. They can be
   extremely artistic, pretty or avant–garde, but their main function is product awareness, not sales.

  "Direct response" graphic design is simple and straightforward — it always has a definite call to
   action. In direct response advertising, you always know exactly what the product is, how much it
   costs and how you get it.

  Unless you are marketing to the masses with a multi–million dollar ad budget, chances are you
   want good direct–response advertising — especially if you are marketing via direct–delivery.

   Your advertising package should reflect the image you want to project. Just remember — pretty
   is not the key to sales. What’s your interest — looking pretty or selling your product or service?

Have You Received A Piece Of Direct–Response
Advertising In The Last Week?

When you open your mailbox, do two or three unsolicited pieces of mail arrive almost every day?
Did you open up the envelopes and start reading, or did you throw them away as "junk" mail?

You did a good job and you've got a good eye for detail.

I'm very happy with your work
and expect to use you further.

Paul Lawrence, NatureCast LLC

Have you ever opened a piece of direct–response
literature? Of course you have, at one time or another.

Why? What made you open it? It couldn't have been
the compelling copy — that was on the inside! So what
made you open it up and read it?

  Your advertising goal must be to get everyone to open up your sales package and read your ad
   copy. After all, to get results, your advertising has got to be read.

  Have you wasted your money on advertising that produced no results? The money that you
   paid for printing, postage, copywriting and more is down the drain if nobody reads your sales
   package.

  Ineffective design will actually cost you more in wasted dollars for postage, printing and
  production costs than hiring a graphic designer will cost you to create a design that sells.
  So, creating a compelling design is of paramount concern.

   How many times can you afford to lose money on an ad campaign?

  A graphic designer that knows how to pull all of the elements of the direct sales package into a
   compelling overall design can make the difference between so–so sales and a bonafide winner;
   between generating a profit or suffering a loss.

  A bad design can kill a good product by preventing the sales package from being read or fully
   understood. Your graphic designer is a very important part of your advertising success in the
   direct marketing world.

6 Reasons Why You Need A Good Designer

How can a good graphic designer make a difference in your advertising success?

Your sales messages "jump" off the page, grabbing your customer's attention
Your sales packages will be winning designs incorporating the most effective
design elements
Color can be used more effectively and efficiently, possibly saving you money
in printing costs
Effective layouts will practically force the customer to read the ad copy by
leading the eye through the text by order of importance (eyeflow)
Your sales packages are physically easier to read, giving your copy a chance
to work it’s magic
Your sales packages will make a favorable first impression, necessary to create
the proper selling environment

What this means to you is this:

more sales
better sales
stronger sales

— rather than wasting your time and advertising budget on no sales.

Your Customer Will Spot A Non–Compelling Design In Less Than 2 Seconds!

  But computer technology should make designing a sales package easy, right? I get this question
  all the time. Why can't just anyone lay out a sales package if you have good ad copy and a
  desktop publishing program?

  Well, the truth is, a lot of advertisers do this. You see their examples time and time again. They're
   the "junk mail" that you throw away without a conscious thought, barely glancing at it before you
   toss it in the trash.

  Those advertisers wasted their money on the postage, the printing and the production costs by
   sending this package to you, and thousands of others like you.

  Think of the cost! No business in their right mind throws away money like that and actually stays
   in business. You might just as well take a pile of money and set it on fire! Your goal is to not
   duplicate their mistakes.

  Good layouts are visually compelling — done right, you can't help but start reading them. If the
   ad copy is dynamite and the recipient has been properly targeted, the package gets read without
   the customer consciously realizing that they have been "hooked."

   This happens all the time. Even I get hooked into reading advertising even though I’m barely
   interested in the product being promoted. I just tip my hat to the designer.

  A readable layout contains design features that are virtually invisible to the customer but register
   with them subconsciously. The result: your ad package gets read.

  After that, it's up to the product to satisfy their "need" — the advertising has satisfied their "want."

  After all, no one wants to read a sales letter — they might actually wind up buying something.
   Yet, millions of people do read the "good" ones — the sales letters that work.

Will A Customer Read Your Sales Letter?

There are three main reasons why your customers will read a direct marketing sales letter:

The letter gets their attention. Something about it caught their eye, made them stop
what they were doing and actually pay attention to it.
It's easy to read. If the print is too large or too small, they won't read it. If there is too
much information on it or too little information on it, they won't read it. If there is too much
color, too much text, too many pictures or graphics, guess what? — they won't read it.
It connects with them emotionally. Even if you hook them with the envelope teaser, the
connection will be quickly lost if the letter fails to keep the emotional link alive. The wrong
color(s) or fonts can turn a reader off while the right ones urge them to continue reading.

  If any of those three reasons are not built into your sales package's design, the letter will not get
  read. And if they don't read the sales letter — at least some of it — you'll never get the sale.

  I could go into pages of reasons about how all of this comes together. I could even produce more
   pages of factors that gets your sales package read, explaining them in detail.

   But you don't want details and explanations. You want results!

Create A "Call To Action" Your Customers Can’t Ignore

  That's the sole reason for advertising. Results. Whether you are selling a product or service or
  recruiting others into a business opportunity, results are what you need.

  When your current design is not working, could use updating or needs improvement, you owe it

Congratulations are in order for Dave Keizur Graphic Design.

The Renton Roar newsletter
took first place in the bulletin
competition at the Lions District
19B Spring Conference this past
weekend.

Thank you, Dave! We appreciate
it… and you!

Rosemary Richert, Secretary
Renton Lions Club

to your advertising budget to hire a good designer. The
difference between a so–so design and an effective
control could be the price of a qualified designer,
resulting in thousands of dollars of additional profit,
or even more.

Would you enjoy having orders continually pouring in?
Would you be thrilled with ads so effective that its as
lucrative as printing your own money?

How much of a difference would it make to you to
have your order response suddenly double? Triple?
How about just explode beyond your wildest dreams?

Does the idea of knowing that each ad campaign will be hugely profitable appeal to you?

Now Is The Time To Start Getting Results!

  Dave Keizur Graphic Design will get you great results with your sales package, especially
  if what you have been using up to now has not given you the results you desire.

  It doesn’t matter if your ad is a business card or a billboard, a postcard or a full–blown sales
   package, it has to be read to be effective. Don’t make the mistake of thinking that all graphic
   designers know how to use the various elements employed in direct–response design.

  Graphic designers are taught in school to be artistic. Wonderful, but great art doesn’t always
   make a great ad. The lessons learned in school have to be unlearned in order to design
  advertising effectively. Unfortunately, most designers never get that far.

  I employ the same techniques as Lori Haller and Roger C. Parker. These designers are well–
   known in the direct–response marketing industry for having produced designs for advertising that
   have sold millions of dollars in products for some very well–known direct marketing companies.

   I know what they know — I can do what they do!

   Would dramatic results mean something to you?

Get Started Now!

  Change your advertising fortunes or improve them even more. In short, my designs get you the
  results you desire.

  Regardless of the brilliance of your words, your idea, and your offer, unless somebody actually
   looks at them, they are completely lost in that enormous vacuum of invisibility.

  Make a positive decision right now to change your advertising fortunes! Call me or email me
   right now!

   Sincerely,

Dave Keizur