How do you know if the person designing your advertising or marketing materials, or even your web site, will do a good job? You can't, unless he/she has worked for you before and your sales went up.
Don't take their word for it that what they came up with will generate sales or some kind of response. Don't throw your money away.
The downside of advertising is that you can wind up paying a fortune without getting improved sales or response.
Just the knowledge contained in one of my newsletters could save you thousands of dollars!
Get people to read your advertising. Anything less than that wastes your time and money.
Advertising is your message made visible. The more compelling to the eye, the better chance there will be of it actually getting read. Don't waste another dime of your ad budget on advertising that isn't pulling in results.
What happens when your advertising actually gets read?
- Your copywriting closes sales – this translates into money
- Your response rate increases – this means more people pay attention to your company and/or product
- Your sales increase – this means even more money
- You get more new customers – this means more money and less advertising costs
- You get much more from your media – again, saving you advertising costs
I know what works and what doesn’t in advertising design.
View my portfolio to see the difference between what I do and the "works of art" that others churn out but are totally ineffective.
Fact – The majority of ads get only a 1.5% response rate
Based on the costs of your product or service, will that response rate make you a profit? If not, then you better make sure that your ads will pull better than the average, right?
Fact – The decision to read an ad, or ignore it, or discard it, will be made in under
two seconds
If you’re counting on that killer ad copy that you wrote or paid for to do it’s job, then the ad better be pretty compelling in order to get them to start reading, don’t you think?
Fact – Bad ads can succeed
You see them everyday, but they belong to the Big Boys that can afford massive amounts of repetition until you can recite them yourself without seeing them. The bad news – this costs millions of dollars.
Increase Advertising Response While Decreasing Advertising Cost
Get in touch with me today and see if I can make a difference in your response rate and your bottom line.
A bad design can kill a good product by preventing the sales material from getting read or even being fully understood. You need your sales message to “jump” off the page and grab your prospect’s attention.
If you're still not convinced, read this message before you leave my website.
Change your advertising fortunes or improve them even more.
Make Dave Keizur Graphic Design your choice for effective marketing materials!
