You know, most ad agencies do a lousy job of designing ads. And the worst thing about it:
you get to pay the price!

How do you know if the person designing your advertising or marketing materials, or even your web site, will do a good job? You can't, unless he/she has worked for you before and your sales went up.

That means you’re taking their word for it that what they came up with will generate sales or some kind of response. It’s like rolling the dice.

If you don’t know the basics, you could be throwing your money away.

How To Avoid Paying A Fortune
For A Worthless “Piece Of Art”

One of my clients hired a well–known ad agency that wouldn’t even look at him for under $5,000 – and that was just for consultation and preliminary meetings to brain–storm ideas.

Can you believe that?

He wound up paying over $25K to them, not counting the cost of printing and postage.

You know what happened next, right?

So, then he got desperate and hired a freelance graphic designer (no, not me) from a job bidding site to design the package. She cost a lot less and promised great results.

You guessed it – burned again.

Just the knowledge contained in one of my newsletters would have saved him thousands
of dollars!

How Many Times Can YOU Afford To
Lose Money On An Advertising Campaign?

The downside of advertising is that you can wind up paying a fortune without getting improved sales or response.

So don’t go asking to get burned!

Get educated.

You need lessons in the basics so you don’t end up like my client did. Knowledge is the key to increasing your sales and response while hanging on to your profits.

What's the first step in obtaining interested customers?

Pretty obviously, it's getting them to read your advertising. Anything less than that wastes your time and money.

Advertising is your message made visible. The more compelling to the eye, the better chance there will be of it actually getting read.

Don't waste another dime of your ad budget on advertising that isn't pulling in results.

What happens when your advertising actually gets read?

• Your copywriting closes sales – this translates into money
• Your response rate increases – this means more people pay attention to your company and/or product
• Your sales increase – this means even more money
• You get more new customers – this means more money and less advertising costs
• You get much more from your media – again, saving you advertising costs

The Top 6 Reasons Why
Your Advertising Will Probably Fail

I’m not saying it will, mind you. I’m just saying that unless you’re a super–large corporation, such as Coca–Cola, WalMart, Ford, Nike, just to name a few, you can’t afford advertising blunders that can’t be made up with sales.

I could go on – there’re a lot more reasons than just these six.

Here’s the point: you can spend a lot or spend a little and still get crappy results. You need to know what works and what doesn’t in advertising design.

You need to be reading design4IMPACT.

Is Your Advertising Budget BLEEDING Money?

Fact – The majority of ads get only a 1.5% response rate
Based on the costs of your product or service, will that response rate make you a profit? If not, then you better make sure that your ads will pull better than the average, right?

Fact – The decision to read an ad, or ignore it, or discard it, will be made in under
two seconds
If you’re counting on that killer ad copy that you wrote or paid for to do it’s job, then the ad better be pretty compelling in order to get them to start reading, don’t you think?

Fact – Bad ads can succeed
You see them everyday, but they belong to the Big Boys that can afford massive amounts of repetition until you can recite them yourself without seeing them. The bad news – this costs millions of dollars.

But, all is not lost.

Increase Advertising Response While
Decreasing Advertising Cost

Just some of the topics that we deal with in design4IMPACT:

1. Never hire someone to do something with your advertising without some
   knowledge of the subject yourself.
   
   
2. Don’t get sucked in by so-called “gurus” of marketing.
   
   
3. Remember that the design of the marketing material remains just as important
   as the sales message.
   
   
4. Put yourself in the shoes of your target audience: Would you read your
   advertising if you weren’t you?

There is a way for you to learn some of the pitfalls to avoid as well as some of the gotta–haves to put into your marketing.

Sign up for you FREE subscription to design4IMPACT.

Learn How To Boost Your Marketing Response Rate
Into Orbit By Learning The Simple Rules Of
Effective Advertising Design

Your advertising goal must be to get everyone to open up your sales package and read your
ad copy. After all, to get results, your advertising has got to be read.

To learn how to do this, subscribe to design4IMPACT today.

Have you wasted your money on advertising that produced no results? The money that you
paid for printing, postage, copywriting and more is down the drain if nobody reads your
sales material.

design4IMPACT will give you real lessons on how to not let that happen to you.

A bad design can kill a good product by preventing the sales material from getting read or even being fully understood. You need your sales message to “jump” off the page and grab your prospect’s attention.

Subscribe to design4IMPACT today. There is no cost for the subscription.

Now’s The Time To Start Getting Results

Change your advertising fortunes or improve them even more. design4IMPACT gives you the knowledge you need to help get the results you desire.

Once you subscribe, you’ll be sent an email that gives you the link to the archives. You’ll be able to read all the past copies of design4IMPACT so you won’t be missing out on anything.

Ad agencies, web designers and graphic designers don't want you to know this stuff. Their business lives depend on that.

design4IMPACT blows the lid off of all the advertising myths that cost you money!

If you advertise, you can't afford not to know this information.

Sign up for your FREE monthly copy of design4IMPACT and get access to all of the past issues… right now!

To your success,

Dave Keizur
Dave Keizur Graphic Design